Hisham Sadek

Microsoft Maren, Competeing other Services ?

Microsoft Maren is a newely tool released by Cairo Microsoft Innovation Lab which is considered as a service like Yamli, Google Ta3reeb or Onkosh .

According to CMIC : Microsoft Maren is a Windows extension that comes to the rescue, allowing you to type Arabic in Roman characters (Romanized Arabic, Arabizi, Arabish or Franco-Arabic) and have it converted on the fly to Arabic script.

As a Windows Tool, It’s very helpful and interesting as It’s the first Desktop Application to offer this service Unlike other services which is web-based . But the whole point is not about the tool itself .

Promoting Maren was not in the right way. I’m blogging in English and I chat with some friends in Franco-Arab way but I really care about Arabic Content and promoting the proper content to users, But Maren Video Demonstration didn’t show that It’s helping users to use Arabic Letters or Franco-Arab but It just says Screw Arabic letters .. Write in Roman Characters and we will convert to Arabic .

CMIC with this tool is promoting the Extinction of Arabic Language for people who are kind of slow with writing Arabic Letters ! I really think Microsoft should think again how they promote their tools like that.